Donald Trump’s trade wars are hurting US consumer sentiment, a new survey shows, as Americans anticipate high prices from new tariffs.
US consumer sentiment has fallen to its lowest in over two years, the latest poll from the University of Michigan shows.
Its index of Consumer Sentiment fell to 57.0 this month, down from 64.7 in February, and 28% lower than a year ago. That’s the lowest reading since 2022.
A measure of consumer expectations for the economy fell particularly sharply.
Surveys of Consumers director JoanneHsu explains:
The expectations index plunged a precipitous 18% and has now lost more than 30% since November 2024. This month’s decline reflects a clear consensus across all demographic and political affiliations; Republicans joined independents and Democrats in expressing worsening expectations since February for their personal finances, business conditions, unemployment, and inflation.
The survey also showed a jump in long-term inflation expectations:
The University of Michigan Sentiment index show a bigger-than-expected drop to a 57 and lowest since November 2022. Their long-term #inflation expectation meanwhile jumps to 4.1%, a 32 year high. pic.twitter.com/HToIMiTfbh
Hsu added that consumers continue to worry about the potential for pain amid “ongoing economic policy developments”, a nod to Donald Trump’s push to raise tariffs on imported goods.
She says:
Notably, two-thirds of consumers expect unemployment to rise in the year ahead, the highest reading since 2009. This trend reveals a key vulnerability for consumers, given that strong labor markets and incomes have been the primary source of strength supporting consumer spending in recent years.
University of Michigan started asking consumer survey respondents this question about job security in 1997. Latest reading suggests fears have almost never been worse since then. Another obvious sign of the shift in the balance of power toward employers (https://t.co/iHt8QpvbAo) pic.twitter.com/uqBzMlI7Ha
The University of Michigan’s measure of consumer sentiment fell to 57.0 this month, down from 64.7 in February, and 28% lower than a year ago.
It warned:
“This month’s decline reflects a clear consensus across all demographic and political affiliations.”
In another blow, the US Federal Reserve’s preferred measure of inflation, core PCE, picked up this month.
This batch of economic gloom has hit the mood on Wall Street, where the S&P 500 index is now down 2%.
Trade war jitters are having a wider economic impact too: Canada’s economic growth has come to a halt in February to the year as tariff threats mounted.
Pantheon Macroeconomics’ senior US economist Oliver Allen has said (via the FT) that the consumer spending data was “disappointing” and that an “underlying slowdown in demand growth also seems to be under way”.
Carl Weinberg, chief economist at High Frequency Economics, explains (via Marketwatch) why falling consumer confidence is a problem:
“Consumer spending has been the driving force behind the economic expansion for nine of the last ten quarters. If consumer spending falters in the first quarter, GDP growth will slow.”
Here’s a chart showing the drop in US consumer confidence this month:
⚠️ Consumer Confidence is Plunging:
The University of Michigan consumer sentiment for the US was revised lower to 57 in March 2025 from a preliminary of 57.9, and well below 64.7 in February.
Consumer sentiment fell for a third straight month to hit the lowest since November… pic.twitter.com/9zjW1cpx2y
Canada’s economy appears to have stalled in February, new data shows, as trade fears hit America’s neighbour.
Statistics Canada has reported that Canadian GDP rose by 0.4% in January, before growth fizzled out last month.
It explains:
Advance information indicates that real GDP by industry was essentially unchanged in February. Increases in the manufacturing and finance and insurance sectors were offset by decreases in the real estate and rental and leasing sector, the oil and gas extraction subsector and the retail trade sector.
Canada's economic growth came to a halt after a solid start to the year as tariff threats mounted https://t.co/B1See5v9RR
Today’s consumer sentiment report shows that “inflation expectations are surging due to Trump’s tariffs”, reports HeatherLong of the Washington Post:
Wow. Huge drop in consumer sentiment among all income groups. Even the rich are worried now.
1) Sentiment is down more than 30% since November
2) People are worried they will lose their jobs. Two-thirds of consumers expect unemployment to rise in year ahead--> highest concern… pic.twitter.com/8215hFFDgo
This is from the University of Michigan Survey of Consumers.
Inflation expectations are surging due to Trump's tariffs. I continue to think the Trump team is really misreading how different 2025 is compared to 2017/2018. People are watching prices closely now… pic.twitter.com/ge7cz9cLKG
House of Lords hears call for ‘Big Mac tariff’ targeting US junk food
Meanwhile, at the House of Lords peers have heard that Britain should consider imposing 25% tariffs on US products fuelling obesity if a trade war breaks out.
Labour’s Lord Brooke of Alverthorpe suggested “Cola, Pepsi, KFC, Big Macs” should be among the items affected, following this week’s announcement of a 25% tariff on cars entering the US.
Speaking during a House of Lords debate on the UK food system and obesity, LordBrooke said:
“If we get into a war with the Americans on trade and we have to retaliate, can I just to suggest to them that we have tariffs of 25% on a few of the American products which are causing us difficulties - Cola, Pepsi, KFC, Big Macs, you name them, many of these are responsible for the excess calories which we consume.
“That is probably not likely to happen but I hope it will be borne in mind.”
Donald Trump’s trade wars are hurting US consumer sentiment, a new survey shows, as Americans anticipate high prices from new tariffs.
US consumer sentiment has fallen to its lowest in over two years, the latest poll from the University of Michigan shows.
Its index of Consumer Sentiment fell to 57.0 this month, down from 64.7 in February, and 28% lower than a year ago. That’s the lowest reading since 2022.
A measure of consumer expectations for the economy fell particularly sharply.
Surveys of Consumers director JoanneHsu explains:
The expectations index plunged a precipitous 18% and has now lost more than 30% since November 2024. This month’s decline reflects a clear consensus across all demographic and political affiliations; Republicans joined independents and Democrats in expressing worsening expectations since February for their personal finances, business conditions, unemployment, and inflation.
The survey also showed a jump in long-term inflation expectations:
The University of Michigan Sentiment index show a bigger-than-expected drop to a 57 and lowest since November 2022. Their long-term #inflation expectation meanwhile jumps to 4.1%, a 32 year high. pic.twitter.com/HToIMiTfbh
Hsu added that consumers continue to worry about the potential for pain amid “ongoing economic policy developments”, a nod to Donald Trump’s push to raise tariffs on imported goods.
She says:
Notably, two-thirds of consumers expect unemployment to rise in the year ahead, the highest reading since 2009. This trend reveals a key vulnerability for consumers, given that strong labor markets and incomes have been the primary source of strength supporting consumer spending in recent years.
University of Michigan started asking consumer survey respondents this question about job security in 1997. Latest reading suggests fears have almost never been worse since then. Another obvious sign of the shift in the balance of power toward employers (https://t.co/iHt8QpvbAo) pic.twitter.com/uqBzMlI7Ha