- Business of Brands
- 1 min read
Air New Zealand Eyes More Indian Travellers
Air New Zealand aims to attract more Indian travellers through friends-and-family visits and cricket, says CEO Greg Foran. The Indian diaspora, now 6 per cent of New Zealand's population, significantly contributes to travel. With cricket events and an increasing number of Indian students, tourism from India to New Zealand is forecasted to grow further.
In 2024, over 83,000 people travelled from India to New Zealand, with half visiting friends and family, a trend driven by the rising number of Indian students in the country.
The Indian diaspora in New Zealand, which makes up 6 per cent of the population, plays a crucial role in this demand. Many travellers visit for personal reasons, while others come for business, conferences, and education. Over 59,000 Indian students were studying in New Zealand as of 2024, contributing to steady travel flows as their families visit.
Tourism New Zealand CEO René de Monchy said India ranks fifth among the country’s top inbound markets, behind Australia, China, the United States, and the United Kingdom. Indian arrivals grew 15 per cent year-on-year in 2024, and a 20 per cent increase is expected this year, driven by rising leisure travel demand.
New Zealand and India will mark 100 years of sporting ties in 2026, with cricket taking centre stage. India will host New Zealand for three ODIs, followed by the Indian men’s team touring New Zealand for another ODI series and other sporting events. Officials see this as an opportunity to boost tourism between the two nations.
COMMENTS
All Comments
By commenting, you agree to the Prohibited Content Policy
PostBy commenting, you agree to the Prohibited Content Policy
PostFind this Comment Offensive?
Choose your reason below and click on the submit button. This will alert our moderators to take actions