Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Boeing to pay US$200m for misleading public statements post airplane crashes

Boeing to pay US$200m for misleading public statements post airplane crashes

share on

The Securities and Exchange Commission (SEC) has charged The Boeing Company and its former CEO, Dennis A. Muilenburg, with making materially misleading public statements following crashes of Boeing airplanes in 2018 and 2019. The crashes involved Boeing’s 737 MAX airplane and a flight control function called the Maneuvering Characteristics Augmentation System (MCAS).

According to the SEC’s orders, after the first crash, Boeing and Muilenburg knew that MCAS posed an ongoing airplane safety issue, but nevertheless assured the public that the 737 MAX airplane was “as safe as any airplane that has ever flown the skies.” Following the second crash, Boeing and Muilenburg assured the public that there were no slips or gaps in the certification process with respect to MCAS, despite being aware of contrary information.

"There are no words to describe the tragic loss of life brought about by these two airplane crashes," said SEC chair Gary Gensler. "In times of crisis and tragedy, it is especially important that public companies and executives provide full, fair and truthful disclosures to the markets. The Boeing Company and its former CEO, Muilenburg, failed in this most basic obligation. They misled investors by providing assurances about the safety of the 737 MAX, despite knowing about serious safety concerns. The SEC remains committed to rooting out misconduct when public companies and their executives fail to fulfill their fundamental obligations to the investing public,” said Gensler.

According to the SEC’s order, one month after Lion Air Flight 610, a 737 MAX airplane, crashed in Indonesia in October 2018, Boeing issued a press release, edited, and approved by Muilenburg, that selectively highlighted certain facts from an official report of the Indonesian government suggesting that pilot error and poor aircraft maintenance contributed to the crash.

The press release also gave assurances of the airplane’s safety, failing to disclose that an internal safety review had determined that MCAS posed an ongoing “airplane safety issue” and that Boeing had already begun redesigning MCAS to address that issue, according to the SEC’s orders.

Approximately six weeks after the March 2019 crash of Ethiopian Airlines Flight 302, another 737 MAX, and the grounding by international regulators of the entire 737 MAX fleet, Muilenburg, though aware of information calling into question certain aspects of the certification process relating to MCAS, told analysts and reporters that “there was no surprise or gap that somehow slipped through the certification process” for the 737 MAX and that Boeing had “gone back and confirmed again that we followed exactly the steps in our design and certification processes that consistently produce safe airplanes.”

"Boeing and Muilenburg put profits over people by misleading investors about the safety of the 737 MAX all in an effort to rehabilitate Boeing's image following two tragic accidents that resulted in the loss of 346 lives and incalculable grief to so many families," said Gurbir S. Grewal, director of the SEC's enforcement division. "But public companies and their executives must provide accurate and complete information when they make disclosures to investors, no matter the circumstances. When they don't, we will hold them accountable, as we did here."

The SEC’s orders against Boeing and Muilenburg find that they negligently violated the antifraud provisions of federal securities laws. Without admitting or denying the SEC’s findings, Boeing and Muilenburg consented to cease-and-desist orders that include penalties of US$200 million and US$1 million, respectively. A fair fund will be established for the benefit of harmed investors pursuant to Section 308(a) of the Sarbanes-Oxley Act of 2002.

The last time Boeing was thrust into headlines was March this year, following the news of the China Eastern Airlines plane crash. The plane was carrying 123 passengers and nine crew members on board, and rescue workers have found no sign of survivors so far. Since the fatal incident, China grounded the Boeing 737-800 model planes. Three years ago, China was also one of the first markets to ground the 737 MAX after crashes in Indonesia and Ethiopia. According to Bloomberg, China has close to 1,200 737-800 planes.

 

Related articles: 

Boeing brand recovery shaken as China Eastern plane crash thrusts it back into spotlight
Boeing pays families of crash victims: Starting its long-haul journey to redemption
Cathay Pacific donates the world's first Boeing 777 airplane
Public trust on Boeing brand remains in question following fatal 737 MAX crash
CAAS suspends Boeing 737 MAX aircraft flying in and out of SG, SilkAir affected

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window