Maui feeling strain from 'overtourism'

Airlines urged to keep people away

FILE - In this Sept. 24, 2014, file photo, are bamboo trees lining the street along the Hana Highway near Hana, Hawaii. So many tourists are flocking to Maui now that coronavirus pandemic concerns have eased in the United States that islanders are feeling overwhelmed and Maui's mayor is begging airlines to cut back on the number of people they fly to the island. (AP Photo/Marco Garcia, File)
FILE - In this Sept. 24, 2014, file photo, are bamboo trees lining the street along the Hana Highway near Hana, Hawaii. So many tourists are flocking to Maui now that coronavirus pandemic concerns have eased in the United States that islanders are feeling overwhelmed and Maui's mayor is begging airlines to cut back on the number of people they fly to the island. (AP Photo/Marco Garcia, File)

HONOLULU -- For nearly a year, Maui residents had their tropical oasis virtually to themselves.

Then the visitors all came flooding back.

"Overtourism" has long been a complaint of locals on the Hawaiian island that is among the world's most popular getaways: congested roads, crowded beaches, packed restaurants.

But as the U.S. begins to emerge from the pandemic, Maui is reeling from some of the same strains seen on the mainland, like a shortage of hospitality workers. And its restaurants, still operating at limited capacity, are struggling to keep up.

Now, as cooped-up mainlanders return in droves, Maui officials are making an unusual plea to airlines: Please don't bring so many people to our island.

"We don't have the authority to say stop, but we are asking the powers to be to help us," Mayor Michael Victorino said at a recent news conference.

Hawaii has had some of the nation's most stringent coronavirus public health restrictions, and it's the only state that hasn't fully reopened, in part because of its remote location and limited hospitals.

The governor doesn't plan on lifting all restrictions until 70% of the state's population is vaccinated. As of Friday, it was at 58%.

Yet Hawaii has become an attractive destination as other states ease rules, particularly because some overseas travel is still restricted. And Maui is a favorite spot for vacationers from the U.S. mainland, where the pace of covid-19 vaccinations has been robust.

The Hawaii Tourism Authority said 215,148 visitors went to the island in May compared with just 1,054 during the same month last year, when tourism all but shut down amid covid-19 fears and Hawaii's requirement that travelers quarantine upon arrival. That's not far off May 2019, when 251,665 visitors arrived.

Even more were expected over the July 4 holiday weekend, with the Maui Visitors Bureau anticipating arrivals to at least equal 2019 levels.

Restaurants, which are operating at 50% capacity, are feeling the crunch.

"We're under more pressure than we've been in pre-covid, that's for d* sure," said Jack Starr, who manages Kimo's in Lahaina, which has a reservation wait list almost two months out.

Eateries will be allowed to start filling 75% of their seats later this week, but Starr says the employee shortage and a 6-foot distancing requirement for tables leave their hands tied.

"Are you kidding me?" he said. "You got to take that down to 3 feet, and we might have something going here."

At his news conference, the mayor also pointed to illegal parking along the famed Hana Highway, a two-lane country road that winds along Maui's lush northern coast, with the ocean on one side, and breathtaking valleys and waterfalls on the other. Tourists pull over to take pictures, blocking traffic and fueling worries about what would happen if a firetruck or ambulance couldn't pass.

Maui's main airport in Kahului is also crowded, and its emergency services are taxed, Victorino said.

"It's the airlift that really drives all of this," he said, using an airline industry term for transporting people and cargo. "Without airlift, people don't come."

Victorino said he has asked airlines to voluntarily limit seats to Maui, but he declined to say which he spoke to. The companies are under no obligation to do as he asks, and it's unclear if any will.

Hawaiian Airlines spokesman Alex Da Silva said that as "Hawaii's hometown airline," the company is conscious of the pressure the rebound in arrivals has put on infrastructure, natural resources and communities. But he also noted visitors are the engine of the state's economic recovery.

He said Hawaiian Airlines looks forward to continuing to work with the mayor and other leaders to find solutions.

Alaska Airlines said it is operating an average of 10 daily flights to Maui from the U.S. West Coast, which is similar to the summer of 2019. The company said it understands residents' concerns, and recently met with the mayor and council members to discuss how they can "work together on responsibly rebuilding Maui's tourism industry and economy."

Not everyone thinks curbing airline travel is the answer.

Mufi Hannemann, president of the Hawaii Lodging and Tourism Association, said he worries that the mayor's request sends a mixed message at a time when the tourism industry and broader economy are clawing their way back.

"People are still unemployed. And businesses are still struggling," he said.

Hannemann instead urged cracking down on illegal vacation rentals and controlling crowds through usage fees. Oahu has done the latter, for example, by charging visitors to a popular and environmentally fragile beach called Hanauma Bay.

Maui County Councilmember Kelly King said the problem is overtourism. She pointed out that Maui's community plan says the average daily census of travelers shouldn't exceed 33% of its 150,000 residents. But right now that number is 42% to 45%.

She said the mayor's plea to airlines is a start, but she wants the county to enact a bill she sponsored that would impose a moratorium on new hotel construction in south and west Maui, the island's biggest tourist districts.

City Councilmember Yuki Lei Sugimura said residents are frustrated but appreciate travelers.

"The visitors -- they are our No. 1 economic driver. They create jobs. So they're very important to us. But people are saying we want to have a balance," she said.

In the meantime, many businesses are laboring under stressful conditions, said Aman Kheiri of Lahaina's Sea House Restaurant.

"We are experiencing hostile guests, mostly tourists who are fed up with the regulations and a lack of restaurant reservations," Kheiri said. "The question is, how can we accommodate the consistently increasing numbers of tourists arriving daily?"

Information for this article was contributed by Mark Thiessen of The Associated Press.

FILE- In this Sept. 24, 2014, file photo, are three waterfalls by the Hana Highway near Hana, Hawaii. So many tourists are flocking to Maui now that coronavirus pandemic concerns have eased in the United States that islanders are feeling overwhelmed and Maui's mayor is begging airlines to cut back on the number of people they fly to the island. (AP Photo/Marco Garcia, File)
FILE- In this Sept. 24, 2014, file photo, are three waterfalls by the Hana Highway near Hana, Hawaii. So many tourists are flocking to Maui now that coronavirus pandemic concerns have eased in the United States that islanders are feeling overwhelmed and Maui's mayor is begging airlines to cut back on the number of people they fly to the island. (AP Photo/Marco Garcia, File)
A long line of travelers wait to pass through a state agriculture inspection at the Kahului Airport on the Hawaiian island of Maui Thursday,  June 3, 2021. The Hawaiian island of Maui has become so overrun with tourists in recent months that its mayor is taking the unusual step of pleading with airlines to fly in fewer people. (Matthew Thayer/The Maui News via AP)
A long line of travelers wait to pass through a state agriculture inspection at the Kahului Airport on the Hawaiian island of Maui Thursday, June 3, 2021. The Hawaiian island of Maui has become so overrun with tourists in recent months that its mayor is taking the unusual step of pleading with airlines to fly in fewer people. (Matthew Thayer/The Maui News via AP)
The Maui Swap Meet is jammed in its second week after reopening at the University of Hawaii Maui College in Kahului, Hawaii, Saturday, June 19, 2021. The Hawaiian island of Maui has become so overrun with tourists in recent months that its mayor is taking the unusual step of pleading with airlines to fly in fewer people. (Matthew Thayer/The Maui News via AP)
The Maui Swap Meet is jammed in its second week after reopening at the University of Hawaii Maui College in Kahului, Hawaii, Saturday, June 19, 2021. The Hawaiian island of Maui has become so overrun with tourists in recent months that its mayor is taking the unusual step of pleading with airlines to fly in fewer people. (Matthew Thayer/The Maui News via AP)
FILE- In this Sept. 24, 2014, file photo, is the curvy Hana Highway in Hana, Hawaii. So many tourists are flocking to Maui now that coronavirus pandemic concerns have eased in the United States that islanders are feeling overwhelmed and Maui's mayor is begging airlines to cut back on the number of people they fly to the island. (AP Photo/Marco Garcia, File)
FILE- In this Sept. 24, 2014, file photo, is the curvy Hana Highway in Hana, Hawaii. So many tourists are flocking to Maui now that coronavirus pandemic concerns have eased in the United States that islanders are feeling overwhelmed and Maui's mayor is begging airlines to cut back on the number of people they fly to the island. (AP Photo/Marco Garcia, File)
FILE - In this Sept. 24, 2014, file photo, a woman walks on the red sand beach at Kaihalulu Bay in Hana, Hawaii. So many tourists are flocking to Maui now that coronavirus pandemic concerns have eased in the United States that islanders are feeling overwhelmed and Maui's mayor is begging airlines to cut back on the number of people they fly to the island. (AP Photo/Marco Garcia, File)
FILE - In this Sept. 24, 2014, file photo, a woman walks on the red sand beach at Kaihalulu Bay in Hana, Hawaii. So many tourists are flocking to Maui now that coronavirus pandemic concerns have eased in the United States that islanders are feeling overwhelmed and Maui's mayor is begging airlines to cut back on the number of people they fly to the island. (AP Photo/Marco Garcia, File)
Twin Falls staffers Kaua Franco-Harold, right, and Piilani Luuloa-Kealaiki direct traffic around the Hana Highway attraction's full parking lot on the Hawaiian island of Maui, Friday, June 11, 2021. The Hawaiian island of Maui has become so overrun with tourists in recent months that its mayor is taking the unusual step of pleading with airlines to fly in fewer people.(Matthew Thayer/The Maui News via AP)
Twin Falls staffers Kaua Franco-Harold, right, and Piilani Luuloa-Kealaiki direct traffic around the Hana Highway attraction's full parking lot on the Hawaiian island of Maui, Friday, June 11, 2021. The Hawaiian island of Maui has become so overrun with tourists in recent months that its mayor is taking the unusual step of pleading with airlines to fly in fewer people.(Matthew Thayer/The Maui News via AP)

Upcoming Events