bigblueroad Creates bmi Online Trade Promotion and Redesigns Trade Web Site

November 2, 2009

SCOTTSDALE, Ariz., Nov. 2 /PRNewswire/ -- bigblueroad.com, Discover the World Marketing's new online travel marketing and promotion division, recently developed an exciting travel agent online promotion for bmi after it redesigned its US travel agent web site.

"This is another example of implementing a successful online marketing campaign developed by bigblueroad," said Ian Murray, Senior Director Marketing & Product Development for Discover the World Marketing. "Using special events, such as celebrating its latest transatlantic code share agreement with Virgin Atlantic for bmi, we are able to build awareness of its services at a fraction of the cost of advertising."

bigblueroad created a travel agent promotion for this bmi event called Crack the Code. The promotion came on the heels of bigblueroad redesigning bmi's US travel agent web site (www.flybmi-agent.com) to make it the best place to find flight, schedule and ticketing information, GDS help and the latest bmi news, prices and offers.

Travel agents, who book bmi code share flights operated by Virgin Atlantic with a connecting bmi flight through December 15, 2009 are eligible to win one of three pairs of tickets to Amsterdam, Dubai, Edinburgh, Cairo, Amman or Tel Aviv from either Boston, Los Angeles, Miami, Philadelphia, San Francisco or Washington Dulles in the Crack the Code promotion. To sweeten the deal, agents also have the opportunity to win a weekly $50 Visa gift card by playing the Crack the Code online game, referring a co-worker, signing up for emails or registering a ticket.

For more information about bigblueroad.com, visit bigblueroad.com or call (480) 707-5566 or +44 208 939 2400.

About bigblueroad.com

bigblueroad specializes in the placement of brands along different stages of the customer online engagement cycle. It ties together creative and technical aspects of the internet, including design, development, advertising, search engine marketing, e-mail marketing, online reputation management and social media marketing methods such as blogs and viral marketing. bigblueroad.com builds trade and consumer websites, manages online promotions and develops interactive campaigns.

SOURCE bigblueroad